Social Media

A view behind the scenes of our diverse Facebook community

With its activities on various social media, the DDR Museum is one of the most active museums in Germany. We are posting content to all things related to the GDR on platforms such as Twitter, Instagram or Google+. Just like in our exhibition, the topics vary from everyday life, industry, foreign affairs to the Ministry of State security and the Wall. Our fan base is just as diverse as the topics that are posted on a daily basis. In the following text, we are going to take a closer look at our Facebook community. Learn about its regional and national background as well as the structure of gender and age!
by Maria Bartholomäus (4 May 2016)

With its activities on various social media, the DDR Museum is one of the most active museums in Germany. We are posting content to all things related to the GDR on platforms such as Twitter, Instagram or Google+. Just like in our exhibition, the topics vary from everyday life, industry, foreign affairs to the Ministry of State security and the Wall. Our fan base is just as diverse as the topics that are posted on a daily basis. In the following text, we are going to take a closer look at our Facebook community. Learn about its regional and national background as well as the structure of gender and age!

 

New Likes each week

The Facebook page of the DDR Museum is being liked by a total of 31.468 people (as of May 2nd, 2016). 49% of them are women, 51% of them are men, there is therefore an even representation of both genders. In the past week (April, 27th until May 1st, 2016) we got an addition of 77 Likes, whereas in the first three months of 2016 there were a total of 702 new Likes.

 

Background and age structure

As already said, our community on Facebook is highly diverse. This can be observed by looking at the many different countries of origin. Most of our fans are from Germany, more precisely from Berlin, the state of Brandenburg, Leipzig, Dresden and Hamburg (in this order, as measured by the number of Likes). The next – biggest group of fans are from Italy, followed by people from the United States of America, Great Britain, the Netherlands, France and Brazil. In other words – pretty international! The community is also highly heterogenic when it comes to age. A total of 16% of our fans are between 35 and 44 years old. 12% of the people who like our page are between 45 and 54 years old, followed by 11% of 24 to 53 - year olds. The remaining share is divided into the age groups 13-17 (0,5%), 18-24 (3%), 55-64 (5%) years and 65+ (2%).

 

A lot of interactivity

The daily exchange concerning the many different topics related to the GDR is of course one of the most interesting aspects of the social media activities of the DDR Museum. The discussions and shared memories are an inspirational addition to our daily work. With the help of the active participation of our fans, every member of the staff – just like any other Facebook user, too - is able to get to know different perspectives, vitae and evaluations. In the past week, the DDR Museum Facebook page reached a total of 43.362 users with 1170 page requests.

Are you a fan already? Find the Facebook page of the DDR Museum here!

 

Check out our other accounts - we are looking forward to interesting interactions!

DDR Museum on Twitter

DDR Museum on Instagram

DDR Museum on Flickr

DDR Museum on Tumblr

DDR Museum on Youtube

 

 

 

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